Aster Inspired Birthdays

asterWith more than 600 different species, the wildflower known as the aster is a popular choice for fall bouquets and arrangements. Similar in appearance to the daisy, asters are grown in North America, Europe, Asia and South America. The aster’s large bloom is unique; its flower is actually a compilation of many little tubular flowers rather than a singular blossom.

The aster’s appearance greatly influenced its name; a word that means “Star” in Greek is the origin of the flower’s moniker. The ancient civilization often crafted wreaths out of the aster; these wreaths were then placed in temples to pay tribute to the Greek gods. One prevailing myth claims to explain the creation of the aster; attributing the sadness of the Greek goddess Virgo. When Virgo cried over the lack of stars in the night sky, asters began to grow wherever her tears were shed.


During the Victorian era, flowers were said to have their own language, each meaning something special. Because of this tradition, asters were sent to secretly convey love, devotion and daintiness – and they still are today. The aster is also September’s birth flower, which gives you the perfect opportunity to send a thoughtful arrangement bursting with color. Fall Kissed Romance is a bouquet which combines various sentiments into one vase – love, autumn, romance and birthdays!

Sending a bouquet which features purple asters is sure to make your loved one feel like a queen! In fact, the color purple symbolizes wisdom, devotion – and yes, royalty. Mad About You features purple asters along with lavender roses and blue iris flowers, and will deliver a birthday arrangement sure to make them feel special.


Whichever bouquet you choose to celebrate a September birthday, the many species, colors and varieties of aster make it an easy addition. Nanz and Kraft Florists will deliver your aster floral arrangement throughout Louisville and beyond – say Happy Birthday with flowers, and make them smile.


Labor Day Festivities

labor daySoon enough, we’ll be putting away the flip flops and swapping our bathing suits for jeans and sweaters. But before that happens, summer gives us one last opportunity to celebrate! Labor Day Weekend means barbecues and picnics with family and friends, a final long weekend before beginning the new season. How do you decorate for an end-of-summer party?


You can choose to accentuate the summer theme – our Summer Passion bouquet showcases vibrant reds, purples and yellows that capture the colors of sunsets and embody the spirit of summer. Use this gorgeous arrangement to decorate your patio or deck, and stave off the fall for a little longer. Sunflowers and zinnias are the main elements of this floral arrangement, but other great summer flowers to consider would be lilies, gerberas and roses.

labor day


Of course, you may also want to opt for a red, white and blue theme. Although not a major patriotic holiday, Labor Day does celebrate the contributions of everyday Americans throughout the years. Due to the diligence, perseverance and vision of workers from the beginning of our country, we enjoy a successful and strong legacy. Show your respect for this part of our history; the American Pride bouquet would be a great addition to any get-together.



Whether you are throwing a beach bash or grilling in the backyard, flowers add an element of fun, festivity and personality. Bright bursts of color, classic green plants or patriotic flair; Nanz and Kraft Florists have the selection you are looking for and the inspiration you need. Whatever your Louisville event, invite us along. After all, this is summer’s last hurrah – make it colorful!

Nanz & Kraft – Gladiolus

gladiolusFlowers have the unique ability to bring up emotions and memories. Whether remembering the beautiful corsage from your senior prom, the single rose from your first date, or the meaningful flowers sent as you mourned a loved one – flowers evoke feelings based upon our experiences. But flowers also have inherent meanings that help us to send just the right floral arrangement to express the sentiment of the day. The birth month flower of August is gladiolus – so what better time to send this beautiful flower to those celebrating?

The gladiolus gets its name from the Latin gladius, which means sword; and references the blade-like shape of the leaves. Perhaps because of the gladiator connection, the gladiola flower represents strength of character, integrity, strong ethics and values. What a great way to tell someone close to you how you admire them! The gladiolus is also closely associated with remembrance of loved ones, making gladiolus blooms the traditional floral expression of sympathy and tribute.

There are approximately 260 species of the gladiola. These tall, stalk-like blooms, also called the sword lily, grow from two to five feet tall, and make dramatic additions to floral arrangements. Their trumpet shaped flowers have petals that are often ruffled or frilled; and come in a multitude of hues, from red to pink, white, yellow and purple. With three locations in the Louisville Kentucky area, Nanz and Kraft Florists can help you choose the perfect flowers to express those sentiments that will make your gift memorable for years to come. Come in to speak to our experts about those people you wish to honor – and remember, if someone you love is celebrating their birthday in August, the gladiolus flower is the bloom of choice!

Friendship Week in Kentucky

friendship weekNational Friendship Week is coming up, taking place from the 16th through the 22nd of August. And let’s face it, we bond with people a little differently around here. Many a friendship has been forged watching a UK basketball game, and although November still seems so far away, this month gives you a great opportunity to celebrate your friends – and if you wish, your favorite team – all at the same time.

Daisies are considered to be flowers that symbolize friendship, and the color blue signifies the “true-blue loyalty” of friends. Those two facts make our Wildcat Spirit UK bouquet a perfect choice for all your UK-loving friends. Everything melds together perfectly in one arrangement – this one should tide them over until the season begins. But we aren’t finished yet! Filled with blooms that represent friendship, the C-A-T-S bouquet is sure to breathe some school spirit into all your sports-fanatic friends. Tell them you value their friendship while saluting your team all at once!

friendship week

C-A-T-S Cats

We do acknowledge that you may wish to celebrate Friendship Week 2015 in a more traditional way, and Nanz & Kraft has many meaningful selections to do just that. While yellow roses are the classic bouquet to send to that very special friend in your life, how about putting an exotic spin on the well wishes? A Vase of Sunshine combines friendship-worthy yellow lilies and your heartfelt affection, sending a sunny expression of how much their friendship means to you.

No matter the nature of your friendship, celebrate it! National Friendship Week is nearly upon us, and your friends deserve the best. Come into Nanz & Kraft to choose the perfect floral arrangement or gift to tell your friends just how awesome they are!



Back to School- Appreciation in Advance!

back to schoolThere’s no doubt about it, teachers have a demanding job. While their students have been on vacation and relaxing, most teachers have been preparing for their incoming classes. Whether structuring lesson plans, assembling supplies or decorating their rooms, teachers are hard at work long before your child ever steps through the door.

While teacher appreciation gifts are common at the end of the year, how about showing them your support and appreciation as the new school year begins? Green plants are a beautiful and low maintenance way to bring a natural touch to the classroom; and may even inspire a lesson or two. Our Stunning Bromeliad Plant adds a splash of color that will bloom easily throughout the year and is guaranteed to deliver a smile. To make an impression on the entire staff and declare your anticipation for a great school year, consider sending one of our Gourmet Gift Baskets. Teachers are sure to appreciate these delicious seasonal fruits, cheeses and more – bound to be the hit of the teacher’s lounge.

back to school

Stunning Bromeliad Plant

If you have a young adult who has gone off to college, send a gift from home to brighten up their dorm room and remind them of you. Whether an interesting terrarium or an exotic orchid, these easy to care for floral gifts are sure to be conversation pieces. Of course, a gourmet gift basket will probably be greatly appreciated as well, by your child and their roommate!

back to school


Plants, flowers and gifts are a thoughtful way to remind the important people in your life how much they mean to you. As the new school year begins, send your support to both students and teachers. Nanz & Kraft has all you need to kick the year off right!



Birthday Flowers for Every Personality

birthday flowersEveryone loves when you remember their birthday! And while sometimes it can feel overwhelming trying to determine what to give as a gift, Nanz and Kraft has made birthday gift giving easy. Simply think a little bit about the recipient’s personality, and we have a floral arrangement sure to speak to them.

For the friend that is always the life of the party, our Birthday Ribbon Bouquet will be a hit. Bright primary colors and festive ribbons will enliven any birthday gathering, and turn even the most mundane space into a celebration! Another great option to set the mood is Birthday Fireworks, an explosion of well wishes in the form of bright flowers and a birthday balloon.

birthday flowers

Birthday Fireworks

For that special someone who is always there for you, Hugs For You combines delicate blooms and a cuddly friend in a sweet arrangement. A Special Gift also delivers a beautiful bouquet complete with a plush friend that will be a year long reminder of how special they are.

The teenager in your life will love receiving Ice Cream State of Mind, a whimsical arrangement of “good enough to eat” carnations in a birthday gift basket. And for that one person you just can’t live without, the Showstopper is guaranteed to prove to them how much they are loved! This extravagant floral arrangement features gerbera daisies, carnations, irises, roses and lilies, all tied up with a chic plaid bow.

Whatever arrangement you choose, we promise that we will deliver smiles! Nanz and Kraft is your birthday source, from bouquets to baskets. Whoever you are celebrating this month, our Louisville florists are ready to help you send beautiful birthday wishes.

Happiness Defined

make someone smileA recent study analyzed the contributions of online bloggers writing about happiness. The purpose was to determine on what basis people defined “happiness”; and two prevailing scenarios emerged. The first ideal was held by younger participants, and linked happiness to exciting events and developments in their life – such as a graduation, a new job, or a marriage. The second definition of happiness was exhibited primarily by older generations, and was expressed as a peaceful sense of well-being.

make someone smileRegardless of how you define happiness, Make Someone Smile Week is the perfect time to spread the joy. Celebrated nationwide from July 19-25, this week-long event will deliver happiness on both counts – the excitement of receiving an unexpected gift, and the warmth a beautiful floral arrangement brings to your home. Who in your life would enjoy a surprise bouquet?

Nanz and Kraft’s exclusive Just Happy arrangement will deliver smiles in the form of Gerbera daisies and lilies in vibrant colors; while Bright Harvest is a refreshing splash of cheerfulness, inspired by the happiest color of them all. With daisies, roses, lilies and lemons for good measure, the recipient of this gift won’t be able to resist.

make someone smile

So whether your loved ones define happiness by excitement or contentment, we have the perfect flowers to generate that smile. During Make Someone Smile Week, let Nanz and Kraft Florists of Louisville help you to do just that. Call us today or stop by one of our 3 area locations – then get your camera ready!


Origins of July 4th

July 4thIn 1776, the Declaration of Independence was written even as the British armies were heading across the ocean to our shores. The document’s intention was to justify a revolt against the British rule, and included a long list of charges against the King of England. The Declaration of Independence was authorized by 56 men representing each of the 13 colonies. The signing of the document indicated the onset of official war, although the Revolutionary War was already considered underway.

On July 6, 1776, the Pennsylvania Evening Post became the first newspaper to print the now-historic Declaration of Independence. At the time of the first Independence Day, there were 2.5 million Americans to celebrate. By 2014, census data indicates that the number of American citizens has now grown to over 318 million, a testament to the beacon our free society has been through the years. Amazingly, John Adams wrote just after the signing that “this day will be marked by pomp and parades and fireworks.” Nearly 250 years later, the red, white and blue is still celebrated in much the same way – with the addition, of course, of the iconic barbecue or picnic!

July 4th

Star Spangled Beauty

Nanz and Kraft is ready to help you celebrate with beautiful floral arrangements that reflect American tradition and legacy. Red, White & True showcases an arrangement of blooms in a deep blue vase, sure to make you swell with pride. Star Spangled Beauty displays the spirit of America with classic arrangement of red Roses, white Hydrangea, and blue Delphinium.

Whether to honor a loved one or decorate your backyard gathering, Nanz & Kraft Florists have three Louisville flower shop locations to help you create the perfect July 4th floral arrangement. So don your red, white and blue, wave your flag, and call us at 800-897-6551 . We are ready to help you celebrate Independence Day in style!


Outdoor Plants- Hanging Around All Summer

outdoor plantsThere’s simply nothing like summer. Beautiful weather, longer days, vacations from work and school – and lots of time spent outdoors. Many of us use this opportunity to decorate our patios, porches and yards with flowers and plants that bring the spaces to life. Whether lush greenery or vibrant blooms, outdoor plants are a versatile and creative way to accessorize and decorate.

Many people utilize Boston ferns to dress up decks and porches during the long summer months. They grow exceptionally well in humidity, as they are native to sub tropical and tropical rain forests. In addition to the humid conditions of the forest, the ferns thrive in indirect sunlight, as they would be used to sun filtering through the canopy. Because they do best in temperatures over 70, the warm nights of summer are perfect.

outdoor plants

Hanging Boston Fern

If you love the idea of hanging baskets, but want a bit more color, there are many vibrant summer flowers that can bring color to your outdoor spaces. These flowers drape well over the side of baskets and love the outdoors – whether you hang them from a porch rail or a shepherds hook. Flowers like lobelia, which come on many rich colors; nemesia offers sprawling, dark green foliage with small, purple-blue blooms. You may also consider the gorgeous hydrangea – it grows well in morning sun and afternoon shade, so a basket container is a great way to decorate your yard or patio.

outdoor plants

Hope’s hydrangea

Outdoor plants and flowers provide a vivid way to adorn your outdoor spaces. Whether you choose to hang baskets, arrange potted plants or fill gardens with seasonal plantings, Nanz & Kraft has three locations in Louisville that can help you in your decision process. We love being outdoors in the summer – Nanz & Kraft can help you make your personal oasis as beautiful as you like.

Give Dad His Due this Father’s Day

Father's DayAlthough Mother’s day was named a national holiday in 1908, attempts at establishing a day similarly commemorating fathers had a little more trouble getting off the ground. It was Washington State which first observed a statewide Father’s Day on July 19, 1910. In 1916, President Wilson honored the day; in 1924, President Coolidge encouraged state governments to establish an official Father’s Day.

Father's Day

Gone Fishin’

In the 1930s, many gathered yearly on Mother’s Day to promote an alternative to both Mother’s & Father’s Day – a combination holiday called Parents’ Day, of which activist and radio actor Robert Spere argued “that both parents should be loved and respected together.” However, the Great Depression and the onset of World War II worked together to promote a “Second Christmas: for hardworking fathers, and subsequently to honor the troop and support the war effort. By the end of the war, Father’s Day was a national institution, if not yet a federal holiday. That proclamation came from Richard Nixon in 1972, many years later.

Father's Day

Dad’s Grill Basket

Although many may not think of florists when it comes to Father’s Day, Nanz & Kraft Florists have a variety of gifts designed just for Dad – sports and fishing themed planters, like our Gone Fishin’ Planter; or Dad’s Grill Basket, worthy of a world champion barbecue master.

Nanz & Kraft Florists of Louisville have great gifts for Dad for Father’s Day, and every day. Call us at 800-897-6551 to place your order before the rush – and make sure Dad knows just how special he is. Father’s Day is June 21 – call or stop in today!